About Us

MAADAN is more than just a cosmetics brand—it’s a celebration of radiant, confident beauty powered by nature and intentional care. Specializing in skin care, body scrubs, and lip gloss products, MAADAN crafts each product with high-quality ingredients that nourish and rejuvenate the skin. With a deep understanding of the diverse needs of skin, MAADAN offers targeted solutions that help users achieve a healthy, glowing complexion without harsh chemicals or synthetic additives.

One of the standout benefits of MAADAN is its commitment to natural exfoliation and skin renewal. The brand’s body scrubs are designed to gently remove dead skin cells, unclog pores, and stimulate blood circulation, leaving the skin soft, smooth, and visibly brighter. These scrubs are infused with nutrient-rich oils and botanical extracts that hydrate while exfoliating, making them ideal for achieving silky, even-toned skin from head to toe.

MAADAN’s skincare line also promotes long-term skin health by focusing on hydration, balance, and protection. Whether it's a moisturizing cream, facial oil, or cleanser, each product works in harmony with the skin’s natural barrier, restoring moisture and reducing inflammation. These benefits make MAADAN a trusted ally for anyone struggling with dryness, dullness, or sensitivity, offering results that are both immediate and lasting.

Finally, MAADAN’s lip gloss collection combines style with care. These glosses not only deliver a high-shine finish but also provide deep hydration to keep lips soft and supple. Infused with nourishing ingredients like shea butter and vitamin E, MAADAN lip glosses enhance natural beauty while protecting delicate lip skin. With MAADAN, beauty routines become moments of self-care—empowering individuals to feel confident, refreshed, and radiant every day.

Our Story

Máadán is an African skincare brand dedicated to total well-being, reimagining GLOW as an inner experience. Our name is inspired by the Yoruba term “Adúmáradán,” which translates to “one with dark and shiny skin” or “one who shines through their dark complexion.” In essence, it means “Keep shining.

”Our mission is to curate with soul, creativity, and love. We were born out of a passion for creating products tailored to the needs of melanin-rich skin, utilizing potent African botanicals and ingredients while drawing inspiration from ancestral African rituals.

Máadán is for everyone seeking a moment to slow down, experience bliss, and connect with the universe through simple pleasures and self-care. We invite you on a journey of self-love, body awareness, and mindfulness.

Our collection offers handcrafted, artisanal products for a luxurious yet effortless skincare routine. With pleasure in every step, there are no pressures, no rules – just freedom to pause and create a bubble of intimacy where you connect with yourself.

So, let's embrace our inner radiance.

Adúmáadán mi,
okay, let's brag a little. Keep shining…

Our Culture

To Us, Máadán represents more than merely exceptional products and a mindful philosophy. It embodies a profound human bond. At its core, Máadán embraces a thoughtful and practical approach to its methods and merchandise. We are a self-reliant, self-financed company owned and managed by women. Our conviction is that sustainability entails not only addressing the lasting effects on our environment but also creating products that cater to the needs of everyday living.

Our 100% natural and plant-based skincare products are made in small batches, which allows us to have more control over their quality and our environmental footprint.

All our products are free from parabens, petroleum, mineral oil, and artificial colours, and our ingredients are ethically sourced and environmentally friendly. Our suppliers are committed to sustainable production, environmental protection and community support, and quality. We only ever use premium essential oils, and we use Butters and Oils sourced from West Africa.

Our goal is for you to experience the same lush results and enjoyment through simplification. Thus demonstrating skin wellness can be achieved with well-considered, clean products and minimal maintenance…..